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Magnetically attract your client through the power of brand clarity. The Archetype Method has its foundation in psychology utilizing the four major drivers of human behavior.

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ARCHETYPE METHOD QUIZ

About Me

Hi, I'm Yamilca

I'm the founder of The Archetype Method, Personal Branding. I love supporting entrepreneurs and business owners to authentically level-up their business, stop worrying about who their ideal client is, and be 100% confident that the way they show up will attract the right clients.

The Archetype Method has its foundation in psychology, so you can stop the guessing game and be clear on who you are and who you serve. I have collaborated with some of the world's best graphic and advertising agencies, leading highly influential billion-dollar brands. I created this methodology to give you a clear picture of your brand, be confident in who you serve, and take action with ease and grace, delivering magic along the way!

Who I Am

I'm an artist, entrepreneur, and activist, I was born in Caracas, Venezuela. I currently reside in Louisville, Kentucky. I help entrepreneurs get clear about their brand personality, discover their SUPERFAN and create unforgettable brand experiences.

What I've Done

Yamilca has held leadership roles in Design across the Procter and Gamble Company, including work on brands like Olay, SK-II, DDF, Venus, and Oral Care.

Throughout her career working on brand strategy, consumer design, product innovation, and brand identity, and has led more than 70 design thinking and creative brainstorming sessions across multiple countries, brands, and categories. Yamilca has been a speaker at TEDx Taylor Park and published by Forbes, Today's Women, Courier-Journal, The Voice-Tribune, Style Blueprint, and Tops Magazine

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Client Love

"I resonated with my Archetype, and I recognize how powerful this process is to help me find my voice and speak to my tribe!"

Brenda Hooper

"It has helped narrow-down my audience so I save time & energy for those who are the right archetypes that are attracted to my brand and offerings."

Jodi Vetterl

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The Archetype Method

The Archetype Method has its foundation in psychology utilizing the four major drivers of human behavior.

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