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About Me

Hi, I'm Yamilca

I am an innovative and creative design-thinker who helps businesses tackle experience-focused, human-centered, and strategic vision challenges-from orchestrating a highly complex global innovation strategy to envisioning the future consumer needs.

I've held leadership roles in Design across the Procter and Gamble Company, including work on brands like Olay, SK-II, DDF, Venus and many more...

Who I Am

Yamilca Rodriguez is an innovative and creative design-thinker who helps businesses tackle experience-focused, human-centered, and strategic vision challenges-from orchestrating a highly complex global innovation strategy to envisioning the future consumer needs

What I've Done

Yamilca has held leadership roles in Design across the Procter and Gamble Company, including work on brands like Olay, SK-II, DDF, Venus, and Oral Care.

Throughout her career working on brand strategy, consumer design, product innovation, and brand identity, and has led more than 70 design thinking and creative brainstorming sessions across multiple countries, brands, and categories. Yamilca has been a speaker at TEDx Taylor Park and published by Forbes, Today's Women, Courier-Journal, The Voice-Tribune, Style Blueprint, and Tops Magazine

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Latest Podcast

Client Love

"I resonated with my Archetype, and I recognize how powerful this process is to help me find my voice and speak to my tribe!"

Brenda Hooper

"It has helped narrow-down my audience so I save time & energy for those who are the right archetypes that are attracted to my brand and offerings."

Jodi Vetterl

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The Archetype Method

Magnetically attract your client through the power of brand clarity. The Archetype Method has its foundation in psychology utilizing the four major drivers of human behavior.

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