Magnetically attract your client through the power of brand clarity. The Archetype Method has its foundation in psychology utilizing the four major drivers of human behavior.


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The Brand Experience Course

Brand Advantage

What is the best way to use this course? 

When building a following, a brand personality is a valuable resource for your target audience to get excited about. Typically, brand personalities are what your brand stands for. Clients who enjoy your brand will want more, so they are more likely to enroll in a more extensive or expensive offer. Focusing on the experience journey the customer will have with you will create retention, referrals, and reviews for the life of your offer. 

Other reasons why this course is valuable:

  • If you are a business owner want your customers to stay with you forever creating a lifetime value to delight and create an experience and answers to their problems

  • Deliver your story with a strong magnetic presence

  • Understanding your clients’ needs and desires

  • If you want a strategic approach to better understand customer expectations

  • Understanding the science and psychology of human behavior

  • To drive business growth. 

  • The Brand Experience Course

    This Twelve Lesson Course + 3 personal strategy calls + a personalized brand report. This course will help you create your brand personality and build your audience. This course introduces brand archetypes that help you attract the right clients interested in your offer.

    Brand Experience journeys provide context for every meaningful interaction you have with your Superfan. Its purpose is to further align your company with your Superfans' goals. It becomes the foundation for all business decisions and a guide for becoming a more Superfan-driven business.



    What is in the course...

    Module 1 : Know Who You Are - Your Unique Brand Personality

    You will learn how human drivers and characteristics are associated with your brand's unique personality in the mind of your Superfan

  • How do you show up in the world?

  • What is your Celebrity Archetype?

  • Brand Values

  • What is in the course...

    Module 2 : Customized Brand Report & Strategy Call

    Module 3 : The Power to Deeply Connect with your Superfan

       Create your Ideal Client and tap into their Desires. You will know who

       you magnetically attract, your unique personality, and what your Superfan


  • Opposites Attract.

  • Connecting Deeply with the Superfan

  • You are creating a Superfan Profile

  • What is in the course...

    Module 4 : Message and Niche Clarity 

       The message addresses the critical Superfan's problems by stating

       why the Superfan should care about your products, programs, or

       services. Niche Clarity: The strategy that will maximize your Superfan's         relevancy and distinctiveness in maximizing brand value.

  • Define Message Style

  • Build Tension & Get Quality Leads

  • Create your Unique Brand Message

  • What is in the course...

    Module 5 : Discover Unforgettable Experiences for your Superfan

    Address your Superfan’s Pain Points. The experience addresses the critical Superfan’s problems by delivering an unforgettable experience for your products, programs, or services.

  • Brand Products

  • Brand Experience Stages

  • Creating your Brand Experience


  • Personalized 30-minute strategy calls

  • Archetype Cards PDF

  • Personalized 1-hour Customized Brand Report call

  • 14-Page Customized Brand Report

  • Personalized 1-hour Brand Experience call

  • Your business is your legacy. How you communicate with your audience is the strategy to achieve long term success.



    Latest Podcast

    Clients Who Did It

    "I resonated with my Archetype, and I recognize how powerful this process is to help me find my voice and speak to my tribe!"

    Brenda Hooper

    "It has helped narrow-down my audience so I save time & energy for those who are the right archetypes that are attracted to my brand and offerings."

    Jodi Vetterl


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